Advantages of Geofencing Advertising
Geofencing is a location-based and highly-targeted solution giving businesses more vital advantages. It is about identifying a given region where notifications and alerts pop up on your android device. Companies that use geofencing can use either GPS or RFID signals to determine a fenced area. An already fenced area will give a company alerts about people going into that area or leaving the area.
Hyper-local advertising is similar to geofencing marketing. Using a mobile phone, you will get notifications from Google requesting you to give a review about a facility that you have just visited. They can tell where you have just been through geofencing marketing. This is a good method for companies to get reviews on locations or buildings which have just been visited. A company can do geofencing marketing to a location of its competitor by sending alerts to consumers exiting that building. For people who visit your store, you could have them pushed to use your app.
In geofencing there is no physical fence instead it is virtual. It is determined using GPS points. All people who frequent a particular location can receive ads and alerts through all software that is using geofencing technology. Using geofencing marketing, you can target your competitor’s customers along with your prospective customers. It is possible to fence a competitors area. So if a prospective client goes to that territory, you can send an incentivized and customized ad which will instead attract them to your business.
In geofencing marketing, marketers can attest that your relevant ads conversion rate is higher compared to ads spread in a wide region. Ads done through geofencing are timely and highly targeted. Consumers receive real-time offers. It means that you are sending offers to consumers in that proximity. You are not reaching out to customers who are far away from your company. But you are sending offers to consumers in a short range to your business. This geofencing marketing significantly enhances the possibility of local customers engaging your business because it is very personalized.
Collecting better information leads to better insights. Using geofencing marketing, you should access all data to make determinations of different other things. The data gathered should be about the segmented area that is easy to approach, the area that can be expanded and the stores that are performing well. Enhanced data will help you to decide how you advertise to our would-be clients as you will be gathering data on your buying behaviors. You already know where they live, shop and how they spend their time. Geofencing marketing is like being a data scientist.
Through geofencing marketing, you can focus on a particular audience in a geofenced area in your business or location. It means you will not spend any more time on campaigns hoping to get some business out of it. There are clear vital advantages of geofencing marketing to many businesses. In this fast-paced world, such locations may be just what a business needs.